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Table
of Contents
List of Illustrations
vi
Section I
The Brain and Creativity
Gives a foundation for the entire process and
is
essential to the effective use of brain-webbing.
Prologue: What is Brain-Webbing
2
1. Introduction to Brain-Webbing
3
Introduces advantages and terminology;
gives a list of uses for brain-webbing.
2. Insights into How the Brain Works
9
Discusses how the brain works, how the left-
and right-brains differ from each other,
and what each does for you.
It establishes a base for good brainstorming for clustering
and brain-webbing.
3. Tapping Your Personal "Whats"
15
Goes into how people tend to think--how trains of
thought follow one upon another.
It will help you understand how you think.
Section II
The How-to of Brain-Webbing
Shows you exactly how to create your own brain-webs. The two-step
technique is what makes brain-webbing different from
and more comprehensive than other systems of brainstorming and outlining.
4. Clustering, the First Step
22
Details first step in the two-step process of brain-webbing--clustering.
5. Brain-Webbing, the Final Step
30
Explains the second, final step--the web--brain-webbing itself.
Section III
Uses of Brain-Webbing
Gives examples of clustering and brain-webbing
in a number of different applications. This section will show you
the many dimensions that brain-webbing can take.
By their very nature, Chapters 6, 7, 8 are "how-to"
as well as "use oriented."
6. Writing and Speaking
42
Note-Taking (while listening, while reading),
Talks/Presentations,
Writing (from letters to resumes to nonfiction, fiction, and poetry).
7. Business and Personal
54
Goal-Setting, Planning an Agenda, Task-Setting, Conflict Resolution,
Problem-Solving, Clustering During Discussion.
8. Miscellaneous
63
Group Clustering, Purchases, Planning, Personality Analysis, Persuasion.
Epilogue: Here's Brain-Webbing
69
Annotated Reading List
71
Index
74
About the Authors
76
EXCERPT: Brain-Webbing
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